Making Video Work: Strategy, Content & Consistency - Launchpad Workshop

Description

This session builds directly on the foundations of the first workshop. Instead of focusing on how to film or improve video quality, this session focuses on what to create and why. It’s designed for founders and marketing teams who want to move beyond basic video execution and start using video more strategically to support real business outcomes.

You’ll learn how different types of video align with different stages of growth. From building awareness and positioning your brand, to increasing trust, improving conversion, and maintaining consistent visibility, so you can stop guessing and start making video that works. 

Key Areas: 

• Understanding how video supports different stages of business growth
• Identifying whether your priority is awareness, trust, conversion, or ongoing visibility
• A clear framework for deciding what type of video to create and when
• Structuring video content around real business challenges and commercial goals
• Combining brand, social, and conversion content into one cohesive strategy • Building a consistent approach to video that supports long-term marketing and sales

What's in it for me?

This workshop is aimed at founders, business owners, and marketing teams who are already creating video or know they should be but are not seeing consistent results.

It is for those who understand the basics but want to move beyond ad hoc content and start using video more strategically within their business. Attendees will gain clarity on what type of video they actually need, when to use it, and how it supports real commercial outcomes.

By the end, they will have a clearer direction, a more structured approach, and the confidence to use video as a consistent tool to build visibility, strengthen trust, and improve conversion. 

Hosted by Ollie Needham, ODGE MEDIA 

Free to Chamber members and Launchpad clients, contact Doncaster Chamber to secure your place.

Launchpad Doncaster provides fully funded support to Individuals and businesses in Doncaster. Launchpad Doncaster is delivered by Business Doncaster and Doncaster Chamber. It brings together a wide range of business start up and support services including workshops, events and one to one support from business advisors.