News Release: 05/11/2025

Radio Listening Grows Across South Yorkshire as Bauer Stations Reach Over 400,000 Weekly Listeners 

Radio continues to be one of the most trusted and effective ways to reach local audiences, with the latest RAJAR Q3 2025 results showing that Bauer Media’s South Yorkshire stations – Greatest Hits Radio South Yorkshire and Hits Radio South Yorkshire – reach a combined audience of more than 400,000 adults each week. 

These strong results highlight radio’s enduring ability to entertain, inform, and engage listeners across Doncaster and the wider South Yorkshire region. 

Local Radio That Delivers Results 

Greatest Hits Radio South Yorkshire continues to perform strongly, reaching 194,000 weekly listeners who tune in for over 1.82 million hours of live radio every week, holding a local commercial market share of 12.2%. 
Meanwhile, Hits Radio South Yorkshire engages 216,000 weekly listeners, who spend a total of 1.34 million hours with the station, commanding a 9% commercial share across the area. 

Together, the stations offer unrivalled reach across South Yorkshire — providing the perfect platform for businesses looking to connect with real people in a trusted local environment. 

Digital Listening Keeps Rising 

Listeners across Doncaster and South Yorkshire are increasingly choosing digital platforms to tune in. 
Across Bauer’s UK network, 83% of all listening now happens on digital devices — 9% above the national average — reflecting how smart speakers, mobile apps, and online streaming are now a natural part of daily listening habits. 

This continued digital growth reinforces Bauer’s position as a leader in connected audio, helping advertisers reach audiences whenever and wherever they listen. 

Supporting South Yorkshire Businesses 

Bauer’s Greatest Hits Radio and Hits Radio brands play an essential role in supporting South Yorkshire’s business community. 
From retail and hospitality to recruitment and events, Bauer Media’s creative and targeted advertising solutions help brands across Doncaster and the wider region build awareness, drive sales, and deliver measurable results. 

Get in touch with your local Account Manager today: 

Bradley Bower 
bradley.bower@bauermedia.co.uk 
07885790360

Or find out more at: 
 https://hitsradioadvertising.co.uk/ 

About Bauer Media Audio 

Bauer Media Audio UK is part of Europe’s leading digital commercial radio broadcaster and audio operator. 
In Yorkshire, Bauer operates trusted national and local brands including Greatest Hits Radio South Yorkshire, Hits Radio South Yorkshire, and Greatest Hits Radio West Yorkshire, connecting millions of listeners every week. 

Across Doncaster and South Yorkshire, Bauer’s stations provide local businesses with a powerful, affordable way to reach audiences that listen, trust, and respond — on air, online, and through smart speakers.