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How Artisanal Producers Can Capitalise on the Transparency Boom

From scrutinising ingredient lists to better understanding sourcing and production methods, consumers today are increasingly demanding transparency in their food and beverage purchases. They seek assurance as to how healthy their shopping really is, and want evidence of what’s in their food.  Supermarket labelling is often insufficient for consumers seeking full transparency, which in turn can have significant ramifications for suppliers and consumers, as mistrust and loss of reputation unfold. However,