Search is changing – and it is changing quickly. For years, businesses have concentrated on getting their website onto the first page of Google. That is still important. However, there is now another consideration: AI-powered search. Google is increasingly using AI-generated answers within its search experience, while platforms such as ChatGPT are also being used by people to research businesses, services and products. For Doncaster businesses, this raises an important question: how do you make sure your